Location: Louisville, KY

Reports to: Chief Operating Officer and General Counsel

Option for Part-Time or Full-Time

About El Toro

El Toro is a data-driven advertising technology company headquartered in Louisville, Kentucky. We specialize in privacy-compliant, high-precision digital advertising solutions for clients in a variety of sectors. Our patented technology (25 patents and counting) is redefining what’s possible in the space by giving brands true transparency, precision, and attribution in an industry that doesn’t often offer any of that.

As we continue to grow, we are looking for a HR Generalist to help build thoughtful, scalable people practices that support high performance, accountability, and a strong company culture.

Position Summary

The HR Generalist is responsible for the day-to-day execution of HR at El Toro, including employee relations, compliance, onboarding and offboarding, benefits support, talent recruitment, and performance management processes. This role partners closely with leadership to support managers, build and execute upon scalable processes, apply policies consistently, and address people issues as they arise.

This is a hands-on role ideal for someone who enjoys balancing operational execution with thoughtful problem-solving and employee support.

Key Responsibilities

Recruitment & Onboarding

• Support recruiting efforts, including job postings, interview coordination, and candidate communication
• Coordinate onboarding and new hire orientation to ensure a positive and compliant employee experience
• Partner with hiring managers to support smooth transitions for new employees

HR Operations & Administration

• Maintain accurate employee records in the HRIS, ensuring data integrity and confidentiality
• Administer day-to-day HR processes including employee changes, leave tracking, and offboarding
• Assist with benefits administration, open enrollment, and employee communications related to benefits

Compliance & Risk Management

• Monitor compliance with federal, state, and local employment laws and internal policies
• Support audits, reporting, and documentation related to HR and compliance requirements
• Assist in maintaining employee handbooks, policies, and internal HR documentation
• Build scalable processes and playbooks to ensure ongoing compliance with HR/Legal requirements

Employee Relations & Performance Management

• Field employee questions regarding policies, procedures, and workplace concerns
• Support managers with performance management, feedback conversations, documentation, and corrective action processes
• Assist with employee investigations and sensitive employee relations matters, escalating as appropriate

Training, Engagement & Culture

• Coordinate training programs, professional development initiatives, and leadership support efforts
• Plan and execute employee engagement initiatives
• Collaborate cross-functionally to support company culture, values, and organizational effectiveness

Qualifications

• Bachelor’s degree
• 2+ years of HR experience in a generalist or similar role
• Strong working knowledge of HR best practice
• High attention to detail with excellent organizational and documentation skills
• Strong interpersonal and communication skills; ability to build trust across the organization
• Comfortable handling confidential and sensitive information with discretion
• Comfortable working in fast-moving, entrepreneurial environments

Preferred:

• SHRM-CP or PHR certification
• Experience in a growing, technology-driven company
• HRIS experience (we use Paycor) and comfort working with benefits programs, data and reporting

What You’ll Get Working at El Toro

• A fast-paced, fun, and open culture with an entrepreneurial spirit
• A work environment headquartered in the heart of Louisville’s NuLu District, with friendly office dogs and leadership that is available and listens
• Competitive medical and health benefits plans
• 100% Company-paid life insurance, short-term disability, and long-term disability
• 401k plan with company contribution of 3%, once qualified
• 15 PTO Days per year, which increases to 20 PTO days after 3 years of full-time employment
• Vacation / Holiday Pay
• On-Site Gym & Showers for all employees
• The opportunity to join a team where your ideas matter and get implemented quickly

Ready to Apply

We're excited to hear from you and look forward to receiving your application.

El Toro is committed to actively fostering a culture of diversity, equity, and inclusion among its workforce and the broader community. Our culture is defined through our E.P.I.I.C model - Excellence, Persistence, Integrity, Innovation, and Continued Improvement.

El Toro is an equal opportunity employer and values diversity at our Company. We do not discriminate on the basis of actual or perceived race, ethnicity, creed, color, religion, alienage or national origin, ancestry, citizenship status, language, age, disability, political affiliation, sex, socio-economic status, marital status, veteran status, sexual orientation, gender identity or expression, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.