Fooji operates a brand engagement and marketing technology platform that helps companies run social media-based promotions and customer experiences. It provides tools for giveaways, contests, and sweepstakes that are triggered through online interactions such as hashtags or campaign prompts. The platform supports gifting and product fulfillment, including logistics and delivery services that connect digital engagement with physical product distribution. Fooji also offers eCommerce and campaign management solutions that allow brands to create interactive promotions, manage customer participation, and deliver rewards or products to users.